How does Webull make money? – Webull’s Business Model

Webull is a platform for investing in stocks and ETFs. It offers commission-free trading as well as no minimum investment. However, you might be wondering how Webull makes money. In this article, learn more about how Webull makes money and its business model.

What is Webull?

Webull is a Chinese fintech firm that has been making waves in the US. In 2016, Fumi Technology, a China-based fintech company, created Webull as a trading platform. In 2017, Webull was launched and quickly became a competitor of the market leader, Robinhood.

Webull, an established Chinese trading app, wanted to make its way into the American market. To do so, it opened an office in New York and hired a seasoned veteran in the US financial industry—Anthony Denier.

Webull saw a spike in its user base after Robinhood’s infamous GameStop incident. Mobile traders were looking for a better brokerage, and Webull couldn’t have been any better. Charting packages were shown on even the smallest devices, and with fresh, new leadership, Webull was primed for success.

FoundedMay 24, 2017
FounderWang Anquan
HeadquartersNew York, USA
IndustryFinancial Services
ServicesElectronic Trading Platform

How does Webull work?

Webull is a mobile discount broker, providing financial tips and tricks for users who want to trade stocks and instruments like ETFs from their phones. Traditionally, this would require a sophisticated trading platform, but Webull’s app eliminates the need for this.

Webull grew rapidly due to its low trading requirement and commission-free trades. The platform handles stocks, cryptocurrencies, and commodities. Users can trade with cash or margin accounts, and they can also trade self-directed IRAs through the platform.

Webull is available for download on iOS and Android, as well as desktop platforms such as Mac, Windows, and Linux.

how does webull make money

How does Webull make money?

Webull is a trading platform that makes money in two ways. It has a system that allows high-frequency traders to be profitable by buying and selling shares with each other. And it also makes money on charging platform users subscription fees.

Payment for Order Flow

WeBull users are able to trade through the platform with the help of market makers. Market makers are able to trade at a spread, earning commission on trades, thanks to WeBull’s model.

Basically, Webull doesn’t charge you for trades. However, the high-frequency trading bank processing your order will sell the trade to market makers in nanoseconds. The bank profits from the difference in prices between sellers and buyers, or “the spread.”

Webull is affiliated with Apex Clearing Corporation to settle trades, and traders are compensated for sending their orders to Webull. This is an interesting practice that many are uncertain about, but Webull’s commission-free trading offers an alternative for many.

how does webull make money

Margin Trading

Webull offers margin trading to help you grow your account fast. Margin trading lets you trade with more money in your account. For example, if you have $100 in your account at a 3:1 margin, you can buy up to $300 worth of stock.

Webull generates interest from margin loans. Margin rates vary from 3.99% to 6.99%.


Webull, a new generation of trading platforms is taking the world by storm. They partner with Nasdaq TotalView which offers traders excellent tools like Level 2 and Level 1 market-depth data. Webull offers Level 1 data for free, but users who want Level 2 data must pay a monthly subscription fee of $1.99.

Short selling fees

Webull offers two options to traders: borrowing shares to sell on the platform, or purchasing them outright. It makes more money by charging an interest rate to traders on borrowed shares. This is because Webull makes its money through the difference of the price it pays for the shares and the amount it sells them for.

Traders have different needs, which is why Webull requires a margin account to access the short-selling feature.

Cash Income

Webull is not a bank. All securities held under management have no FDIC protection, but they are insured by the SIPC and Apex Clearing House up to $150 million. Cash on Webull’s balance is insured by the SIPC up to $900,000.

SIPC is an important protection, but it doesn’t cover everything. If the brokerage firm goes under, SIPC will protect your cash and securities- not your trading losses or the drop in the value of your account.

What is the Business Model of Webull?

Webull is an attractive offer for novice traders. The platform provides free trading on stocks and options, takes no commission, charges no trading fees, and requires no minimum account balance. No matter your trading volume, Webull will help you save money.

Webull’s platform is developed and maintained with other methods of revenue. Webull is a little different from other brokers. Webull makes most of its revenue from traditional methods, such as paid subscriptions and order flow fees. In addition to this, Webull also makes some money from short-selling fees, margin trading fees, interest on cash, and transfer fees.

Is Investing with Webull safe?

Webull is fully insured, up to $500,000 ($250,000 of cash) in case the brokerage shuts down. Webull also has an additional insurance policy with Apex Clearing, the brokerage’s clearing firm. This policy offers up to $150 million in protection on securities and cash.

The risk is that you don’t just lose money in the market. You need to invest responsibly, which is why it’s important to invest in something like ETFs. Even if the stock market is doing well now, there’s no guarantee it will always be strong. The market is doing well now, but there’s no guarantee it will always be strong. That’s why many people use ETFs to invest in the market.

The bull market is continuing to flourish, with the S&P 500, Dow Jones Industrial Average, and Nasdaq hitting record highs. These are benchmarks used to measure how the stock market is doing generally, and October was the market’s best month of this year so far, with the S&P 500 up 6.9% and the Dow and the Nasdaq up 5.8% and 7.3%, respectively.

The company saw a tremendous boost in its earnings this quarter. Based on reports, the year-over-year growth of earnings for this quarter is projected to be the third-highest since the second quarter of 2010. Meanwhile, market experts believe that a correction is imminent. They expect the market to go down 10% to 20%.

What is the founding history of Webull? 

Webull, a New York-based company, was founded by Wang Anquan in 2017. He has been involved in finance-related jobs for much of his career. He spent six years at Alibaba Group and eventually became a director before leaving to start his own company, Fumi Technology. Anquan founded Webull with the help of his previous employer, Hunan-based Fumi Technology.

After joining HengFeng Bank in 2014, he became the president of the Online Financial Asset Transactions Department just a year later. He then took on his new position at Xiaomi’s finance division in 2015, serving as general manager.

Fumi Technology is a Taiwanese company that was incubated during its tenure at Xiaomi. As its first backer, the company received a seed round of $7.5 million. With Fumi’s financers in the background, the company aimed to establish a worldwide presence early on. The driver of that expansion became Webull, Fumi’s Web-based trading application.

In order to gain credibility and legitimacy, the firm established its business-related functions in New York City. Furthermore, it hired Anthony Denier, a Wall Street veteran and previously the CEO of LXM Group, to spearhead its U.S. business as CEO.

In 2017, Webull was created with the goal of providing millions of traders with sophisticated charting tools to make better trading decisions.

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